Reality Marketing

Meaning : Reality Marketing is a new type of internet marketing pioneered by social media expert, “dotJenna” which stimulates community engagement as it entertains, informs and advertises to a target audience in a true and authentic way, using social networking sites such as Facebook, Twitter, YouTube and UStream, and involving a central character or cast.

Example : dotJenna is a web personality who uses Reality Marketing strategies to entertain, engage and inform her audience of small businesses and real estate agents.

Tags :reality marketingweb personalityweb celebrityweb marketingweb advertising

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