fractal marketing

Meaning : Fractal marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered by potential consumers.

Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it.

Example : An example of fractal marketing would be Apple's Switch campaign of 2002 and Ellen Feiss's subsequently marketed web identity. They are affiliated, they are part of the same pattern, but this outcome could not be predicted by Apple.

Tags :viral marketingguerrilla marketinge-commerceonline marketingfractalviral marketingguerrilla marketinge-commerceonline marketingfractal

Comment

More word related "fractal marketing"

fractal marketing

Fractal marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered by potential consumers. Whereas viral marketing presupposes...

READ MORE

semtric

semtric is short for sem-centric, or search engine marketing centric....

READ MORE

interstitial marketing

the process of coining new marketing buzzwords to fill the gaping void that has been left by the fact that "viral marketing" as a buzzword is now too cliche....

READ MORE

Info Tithe

Dedicating one-tenth of one's time towards helping, sharing, informing, correcting, and generally growing the online marketing industry....

READ MORE

Shootin' Starzz Entertainment

Shootin’ Starzz Entertainment Management is an Multimedia Artist Management, Music Promotion/PR, and Music Marketing (Online) Company, with a keen focus on artist development and entertainment business...

READ MORE

virord

A word spread by viral marketing. Derived from viral word. Virord is a viral word, virord is virord....

READ MORE

schmig affiliate

someone who sucks both at life and at affiliate marketing...

READ MORE

viral

Short for 'viral marketing'. An online marketing strategy that encourages people to pass on a marketing message. Amusing and low-budget, a good Internet viral campaign (e.g. "Jerry Tate: Office...

READ MORE

affiliate marketing

A marketing practice based on the internet in which affiliates are rewarded for marketing on the behalf of other companies, bringing customers/visitors to the business's site....

READ MORE

buzzerize

To create a buzz or hype about something....

READ MORE

network marketing

NOT a pyramid scheme!!!...

READ MORE

interactacious

Typically a viral marketing website which requires user involvement and is exceedingly clever in execution....

READ MORE

Marketing tings

Slang for Marketing things. Often used by a marketing professor of Jamaican decent....

READ MORE

Digiteer

A 'digital marketeer', promoting brands through the latest digital and social media platforms....

READ MORE

road spam

Those roadside plastic signs advertising dating sites, furniture sales, diets, and work-at-home scams.They are the guerrilla marketing equivalent of e-mail spam.From the vast amount of oil-based plastic...

READ MORE

Mindspot

Mindspot is a global research company that specializes in online research design, implementation and recommendations for business solutions. Services include Online Surveys, Online Focus Groups, Video...

READ MORE

Guerrilla Marketing

Term used for unorthodox advertising, usually used to promote small-to-medium business's in a low cost, yet attention grabbing manner....

READ MORE

uber-viral

When a viral internet phenomenon goes beyond the normal proportions of virality....

READ MORE

spiral marketing

A marketing campaign often designed (although not necessarily) as a larger game, challenge, or treasure hunt. Begins life focused at a small, tight core group and spirals its way out in a predictable and...

READ MORE

Guerilla Marketing

Guerilla Marketing is a verb, and is described as the act of mass promoting a product or event in public. In most cases, this is the object of placing a flyer for an event in the hands of a person, or...

READ MORE

eCom

See also eCommerce, Electronic commerceeCom is the selling of products and services over the Web. It can transform your static web site into an interactive, dynamic, and operational electronic commerce...

READ MORE

The information on this website is general in nature only. It has been prepared without taking into account your personal objectives, financial situations or needs. You should seek personal financial advice which considers your objectives, financial situation and needs before making any financial or investment decision. Where the website refers to a particular financial product, you should obtain a copy of the relevant product disclosure statement or offer document before making any decision in relation to the product.