phorming

Meaning : A parasitic marketing technique, which involves intercepting web site traffic to profile ISP user's interests and affiliations (without explicit consent from either the web sites or their users) . Profiled ISP users can then be subjected to targetted advertising for competitor web sites (hence, parasitic marketing). Generally very unpopular with ISP users for legal, privacy and security reasons. Generally rejected by web site owners whose copyrighted content is scanned and abused to promote their rivals.

Example : desktop applications like Word, Outlook, Excel, and Open Office are indeed acutely vulnerable to 'Phorming'
I'm sure along with others that passing my personal details via phorming or any other way will not be tolerated
My bank account is hacked due to it being easier to do due to Phorming

Tags :phormphormingparasiticmarketingformingphishing

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